English 103 Alison Katz Analysis of Old Spice’s “The Man Your Man Could Smell Like” commercial http://www.youtube.com/watch?v=owGykVbfgUE 2/15/13 Old Spice: What Your Woman Wants You to Wash With Television commercials are a vital part in the marketing of a product. Consumers watch television often, and almost a third of a television program is advertising. Since television’s creation, the use of advertisement evolved dramatically. Each new commercial tries to bring new meaning to classic advertisement styles, even though the fundamental rhetoric used is the same. Commercials try to connect with the audience, and as generations change, so too do the style of commercial. In 2010, Old Spice released a new line of commercials titled “The Man Your Man Could Smell Like” to promote their body wash. In the first commercial, titled “The Man Your Man Could Smell Like,” Old Spice effectively persuades the viewer that they, or their “man,” will smell, and therefore be, the perfect man through clever use of character, narration and set design. This use of rhetoric was extremely effective, and spoke to its desired audience of the younger generation. Figure’ 1:’"Old’Spice’Body’Wash"’2010 ,’introductory’shower’scene
Television Advertisement Essay
Television Advertisement Television advertisement takes an important part of everyday human's life. Everyday tons of people in America and world watches Television and advertisements. Television advertisements are very common these days. They appear in public where a lot of people can hear and watch. For example, commercials tend to appear on the radio, foot ball game where a lot of people are watching, and in on television. Advertisement is seen many times especially on television. Television is the most efficient way for business industries to use to take advantage of showing advertisement.
Advertisements are mainly focused on certain groups of people. These groups of people range from kids to adults and health freaks to junkie freaks. But the most important part of advertising is to draw attention from the consumers to buy their product. The food industry has made many attempts to advertise as many different ways so they can possibly get the consumers to buy their products. Through commercials on televisions and radios, advertising in the newspapers and magazines, advertising has made it possible for most people to go in the restaurant or store and to buy their products. Advertisement contains a lot of false promise. Advertisement may contain a lot of satisfaction, happiness and exaggeration. But people tend to become subcontious with that advertisement. The viewers would often feel like he or she wants to be associated with the advertisement. To make the consumers feel they are associated with the advertise, advertisement often contains a lot of satisfaction and exaggeration.
There are a lots and lots of advertises that contains a bit of exaggeration, sex and a message to make the consumer feel an association going on by using or buying that product. For example, Coors light beer commercial contains a lot of stuff that might get people to feel an association going on if he or she drinks that Coors light beer. On one of the Coors light beer commercial, there's a commercial that shows couple of young man and woman drinking Coors light beer and playing volleyball up on the Rocky mountains. A lot of people especially the people around their 20's would be convinced that if he or she drinks Coors light beer, then they could enjoy the coolness of being young and active. Since the commercial contains both sex, it would refer to the people around their 20's. Of course to those people underage or over their 20's also because the commercial shows an association to being fresh and healthy. For those under their 20's would want to drink the beer in order to feel associated with being active and cool. And for those over their 20's would watch the commercial and feel like drinking the beer thinking that they could go back in their old days and relive the joy of being young.
Unlike Coors light beer commercial there are other commercials that contains statistic facts to convince the consumers on buying their product. For example, baby...
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