Essay Commercial

English 103 Alison Katz Analysis of Old Spice’s “The Man Your Man Could Smell Like” commercial http://www.youtube.com/watch?v=owGykVbfgUE 2/15/13 Old Spice: What Your Woman Wants You to Wash With Television commercials are a vital part in the marketing of a product. Consumers watch television often, and almost a third of a television program is advertising. Since television’s creation, the use of advertisement evolved dramatically. Each new commercial tries to bring new meaning to classic advertisement styles, even though the fundamental rhetoric used is the same. Commercials try to connect with the audience, and as generations change, so too do the style of commercial. In 2010, Old Spice released a new line of commercials titled “The Man Your Man Could Smell Like” to promote their body wash. In the first commercial, titled “The Man Your Man Could Smell Like,” Old Spice effectively persuades the viewer that they, or their “man,” will smell, and therefore be, the perfect man through clever use of character, narration and set design. This use of rhetoric was extremely effective, and spoke to its desired audience of the younger generation. Figure’ 1:’"Old’Spice’Body’Wash"’2010 ,’introductory’shower’scene

Television Advertisement Essay

Television Advertisement Television advertisement takes an important part of everyday human's life. Everyday tons of people in America and world watches Television and advertisements. Television advertisements are very common these days. They appear in public where a lot of people can hear and watch. For example, commercials tend to appear on the radio, foot ball game where a lot of people are watching, and in on television. Advertisement is seen many times especially on television. Television is the most efficient way for business industries to use to take advantage of showing advertisement.

Advertisements are mainly focused on certain groups of people. These groups of people range from kids to adults and health freaks to junkie freaks. But the most important part of advertising is to draw attention from the consumers to buy their product. The food industry has made many attempts to advertise as many different ways so they can possibly get the consumers to buy their products. Through commercials on televisions and radios, advertising in the newspapers and magazines, advertising has made it possible for most people to go in the restaurant or store and to buy their products. Advertisement contains a lot of false promise. Advertisement may contain a lot of satisfaction, happiness and exaggeration. But people tend to become subcontious with that advertisement. The viewers would often feel like he or she wants to be associated with the advertisement. To make the consumers feel they are associated with the advertise, advertisement often contains a lot of satisfaction and exaggeration.

There are a lots and lots of advertises that contains a bit of exaggeration, sex and a message to make the consumer feel an association going on by using or buying that product. For example, Coors light beer commercial contains a lot of stuff that might get people to feel an association going on if he or she drinks that Coors light beer. On one of the Coors light beer commercial, there's a commercial that shows couple of young man and woman drinking Coors light beer and playing volleyball up on the Rocky mountains. A lot of people especially the people around their 20's would be convinced that if he or she drinks Coors light beer, then they could enjoy the coolness of being young and active. Since the commercial contains both sex, it would refer to the people around their 20's. Of course to those people underage or over their 20's also because the commercial shows an association to being fresh and healthy. For those under their 20's would want to drink the beer in order to feel associated with being active and cool. And for those over their 20's would watch the commercial and feel like drinking the beer thinking that they could go back in their old days and relive the joy of being young.

Unlike Coors light beer commercial there are other commercials that contains statistic facts to convince the consumers on buying their product. For example, baby...

Loading: Checking Spelling

0%

Read more

The World of Media Essay

3690 words - 15 pages The World of Media Introduction The World of media is a global, multi-billion pound industry. It provides a service to audiences around the World, supplying them with information, news, entertainment and enjoyment. The industry comprises of many different areas, mainly: newspapers, magazines, cinema, television and radio. All these areas communicate with audiences in different ways. Advertisement is an important...

Effects of Advertising Essay

2599 words - 10 pages Every day, the average person watches three hours of television, reads between five to ten magazines or newspapers, and listens to the radio for five hours (WOW). While doing this, a part of what he experiences are advertisements that come on at an average of every ten minutes. These advertisements are usually used to persuade the costumer to buy something. They also might be used for the listener to do something that the advertisement is asking....

Advertisement in Teen Vogue

1119 words - 4 pages Every time you turn around there seems to be an advertisement for various products on the market. Whether it’s a television commercial, radio commercial, internet advertisement, magazine advertisement, or billboard, advertisements are everywhere. Each advertisement is selling some new and improved product designed for all of the different wants and needs of the people who populate this world. The products being sold differ from unnecessary items...

Analysis of an Xterra Advertisement

1280 words - 5 pages Analysis of an Xterra Advertisement With red letters one and a half inches tall, this advertisement screams “Couch for sale.” In this advertisement, the advertisers want the consumer to sell their couch. It is an automobile they are trying to sell me. Why would I need to get rid of the furniture in my house? In smaller white text across the bottom of the two pages, the ad goes on to explain that the only enemy of the Nissan Xterra...

Advertising for Vogue Magazine

1049 words - 4 pages Around every corner, there seems to be an advertisement for various products on the market. Whether it is a television commercial, radio commercial, internet advertisement, magazine advertisement, or billboard, advertisements are everywhere. Each advertisement is selling a supposed “new and improved” product designed for all of the different wants and needs of the people who populate this world. The products being sold differ from unnecessary...

Parody advertisements

1041 words - 4 pages In society parody advertisement is commonly used to draw attention to common issues in society that are normally overlooked. The first type of parody advertisements were caricatures. In history caricatures were used to prove a point in politics. Today most parody advertisements express views on alcohol, drugs, and other common issues that people struggle with to “fit-in” with society. A few examples of parody advertisements are Absolute on Ice,...

Negative Effects of Television

1112 words - 4 pages Negative Effects of Television I hear the door slam abruptly and a thud from something hitting the ground. It’s about 3:15, so my sister should be home. I bring her backpack into the living room as I see her fixated on the television. I tell her to put it away and she says ok, whatever. She gets to her room and not two seconds later does her TV click on in her room. I ask her if she wants to play catch, “No that’s alright.” She always loved...

The Impact of Advertising on Consumer Purchase

1019 words - 4 pages I endeavour to look into research projects that surround the topic ‘what impact does advertising have on consumer purchase?’ Britain made history on the 22nd of December 1955 when they released the first television advertisement; it was for “Gibbs SR Toothpaste”. Since then advertisements have grown into a world-wide phenomenon used every ten to fifteen minutes on free to air television for all kinds of products, services, promotion of shows and...

TV Advertising

1139 words - 5 pages TV Advertising      Everything people eat, wear, or use is pushed at the public through commercial advertising. Whether it is the fertilizer that the farmer chooses to put on the vegetables he grows, the clothing that is chosen at the department store, or the pen to write a report, it has been advertised. Advertising occurs even in the packaging of a product. From the colors the manufacturer chooses to use on the wrapping, to the...

21st Century Advertisement Tactics

747 words - 3 pages 21st Century Advertisement Tactics At first glance you see an incredibly handsome man embracing an enchanting young lady. The two appear to in love. They are all alone, kissing in a dark gloomy subway station. How can this be an advertisement for men¡¦s shoes? Most advertisements use appealing visuals like these to sell their products. Many of those techniques are illogical, deceptive, and some may even be considered too erotic. The attached...

Advertisers Sell Images Not Products

1198 words - 5 pages The definition of advertising is outdated. It was previously, to endorse a product and praise goodness to induce the public to buy. They are now brainwashing consumers to buy their products using images to sell the product. The advertiser’s aim is to make the product look as good as it can through an attractive image. There are statistics, which I obtained from a Dolly Magazine, 16th May 2000, which proves that one out of four people in...

0 thoughts on “Essay Commercial

Leave a Reply

Your email address will not be published. Required fields are marked *