General Sales Manager Cover Letter

Sales Manager Cover Letter

Sample sales manager cover letter that can easily be adapted to create your own compelling letter.

A resume without a cover letter often lands up in the trash can. A well written and insightful cover letter provides concrete evidence of your suitability for the sales manager job opportunity.

Take time to target your cover letter to the specific job and persuade the employer that you are the right job candidate.

Sales Manager Cover Letter

Your Name
Your Address
Your Contact details (phone and email)

Date

Contact Name
Contact Job Title
Company Name
Company Address

Company City, State, Zip Code

Dear Mr/Mrs/Ms Last Name

Your recent advertisement for a Sales Manager has captured my serious interest. I am confident that my X years experience as a sales professional provides me with the capabilities to be a valuable asset to your organization. The enclosed resume reflects a well qualified and success-driven candidate for this job.

Some key points that are relevant to this opportunity include:

  • successful track record of providing and driving powerful strategic vision to maximize growth and profitability
  • achievement of an average X% sales growth over the previous 3 years
  • conversion of over X% of customers to "repeat order" accounts
  • identification and penetration of new markets to build market share by X%
  • effective introduction of new product lines and programs to a diverse customer base
  • efficient implementation of operational planning to achieve aggressive budget goals
  • proven history of recruiting and developing top performing sales teams across X territories

I am positive that I can deliver the results you are looking for and I would welcome the opportunity to meet with you for an in-depth interview.

Thank you for your time and consideration, I look forward to hearing from you soon.

Sincerely

John Smith

This sales management resume can easily be adapted for your own use. 

The full sales manager job description will assist you in developing your job application.

There are a number of core sales management behaviors that will ensure success in your job. These can be articulated in your sales manager cover letter to highlight your suitability for the opportunity.

In-demand Sales Manager Competencies

  • superior communication skills - verbal and written
  • high level of presentation skills
  • effective negotiation skills
  • coaching and motivation skills
  • high energy level and stress-tolerance
  • high degree of strategic planning
  • strong relationship-building skills
  • well developed analytical and problem-solving skills

Sales Manager Job Applications

Sales Cover Letter

Sales Resume

Sales Resume Objectives

Manager Resumes

Manager Skills

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Round out your job application with a professional cover letter. We have plenty of info about cover letters and how to write your own, but if you are specifically looking to work as a sales manager, you’ve come to the right place.

Use this sample as reference for writing your own, or simply replace our information with your own. If, however, you’d rather have it professionally written, let our cover letter builder do the heavy lifting.

Table of Contents

  1. Sales Manager Cover Letter & Resume (Image)
  2. Sales Manager Cover Letter (Text Format)
  3. 5 Tips for Writing Your Sales Manager Cover Letter

1. Sales Manager Cover Letter Sample (Image)

The below images show both the Sales Manager Cover Letter and the Sales Manager Resume. You can download your own for free by clicking the images below.

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Download the Retail Manager Cover Letter Sample in MS Word

Looking for something different? Check out our cover letter collection for more examples.

2. Customer Service Cover Letter (Text Format)

Your Name

142 Facebook Blvd.

Raleigh, NC, 94301 United States

(423)135-4624

[email protected]

March 21, 2017

Hiring Manager’s Name

341 Company Address

Raleigh, NC, 94301

(xxx)xxx-xxxx

[email protected]

Dear [Hiring Manager’s Name],

My name is David Chalice, and I am a sales manager with experience in regional territory management and marketing brand strategy. I was contacted via LinkedIn about your National Sales Manager position and think I would be the best fit for the role.

As a sales manager with 8 years of experience at Stone & Meyer, I consistently exceeded monthly sales goals resulting in annual increases in profits 6 years in a row. I believe my dedication and proven track record demonstrate my ability to substantially increase profits at Wilford & Co. Here are three examples of my contributions that have had a positive and lasting impact on Stone & Meyer:

  • Designed an innovative marketing strategy to boost market penetration, increasing our operating profit margin by 30% in 2016.
  • Analyzed sales pipelines and trends with senior management in order to forecast quarterly sales goals and quotas with 95% accuracy.
  • Devised social media strategies that align with corporate B2C initiatives and objectives.

I’ve noticed Wilson & Co. has made great efforts to meet increasing customer demand for IoT and M2M sectors. This is a commendable strategy, as this branch of the industry is expected to garner profits exceeding $500 million dollars in revenue this year alone.

I am thrilled at the prospect of working with your company and would like to come in for an interview as soon as possible. Please contact me at [Phone] or via email at [Email] so we can arrange a suitable time to meet. Thank you for your time and consideration. I look forward to hearing from you.

Sincerely,

David Chalice

3. 5 Tips for Writing a Sales Manager Cover Letter

1. Be specific: A strong cover letter will provide information about your past roles, what you did there, and how qualified you are as a candidate. It should also be assertive: let the employer know you want the position and believe you are the best fit. As a sales manager, you want to be explicit and convincing.

2. Emphasize skills: If you are already in a managerial role or are applying for one, you will want to prove that you can take charge. Provide examples that demonstrate your leadership qualities and effectiveness as a manager. 

If you are already in a managerial role or are applying for one, you will want to prove that you can take charge. Provide examples that demonstrate your leadership qualities and effectiveness as a manager.

3. Quantify: The best way to convince an employer of your ability is to give them quantified work experience. This kind of results-oriented language is vivid and helps employer’s gauge what kind of candidate you are.

4. Sell Yourself: The importance of selling yourself cannot be overstated. In a cover letter, it is acceptable to say that you’re the best candidate for the job. You want to come across as confident, knowledgeable, and dependable.

5. Borrow from your resume: It’s ok to restate key examples, words, and phrases from your resume. After all, that’s your best ammunition, so why not use it again? Choose aspects of your resume that pertain to the employer’s needs; this will make you stand out from the competition.

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